EUROPEAN REVIVAL OF AN ICONIC BRAND
WANTED CAMPAIGN
Wrangler needed to be reestablished, and they asked us to help. Rescuing a brand in trouble is for a creative agency certainly the most enjoyable challenge. Especially when materials need to be produced for 18 countries.
A centrally coordinated approach was taken. The visuals were developed in Amsterdam, and the materials were produced by us. All countries worked with the same key visuals and ordered materials from us for wholesale, in-store, PR, events, and outdoor.
KEY VISUAL
POINT OF SALE (POS)
EUROPEAN ROLLOUT
CENTRAL PRODUCTION MODEL
REBRANDING
Having personal contact with the countries allowed us to meet everyone's needs. Production was carried out from a central production model, providing a consistent appearance and production advantage for smaller countries.
From a forgotten brand to a strong brand that matters again in the fashion world. We achieved that with boundless energy!
