{"id":2984,"date":"2018-01-26T18:19:19","date_gmt":"2018-01-26T18:19:19","guid":{"rendered":"https:\/\/www.gb10.eu\/portfolio\/voskes\/"},"modified":"2024-01-27T07:03:05","modified_gmt":"2024-01-27T07:03:05","slug":"voskes","status":"publish","type":"portfolio","link":"https:\/\/www.gb10.eu\/en\/portfolio\/voskes\/","title":{"rendered":"Voskes"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-495416&#8243; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-619902&#8243; text_size=&#8221;h4&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-253891&#8243; uncode_shortcode_id=&#8221;150785&#8243; text_color_type=&#8221;uncode-palette&#8221;]RESTYLING, PACKAGING, AND WEBSITE[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-257640&#8243; text_font=&#8221;font-619902&#8243; text_size=&#8221;fontsize-818122&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-814347&#8243; el_class=&#8221;sub-title-portfolio&#8221;]voskes. the dog\u0003<br \/>\nsnack brand[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;118244&#8243;]Voskes is a brand that has been present in various pet food channels for years and was receiving increasing demand from the rest of the world.<\/p>\n<p>Therefore, we were asked: should we say goodbye to the name &#8216;Voskes Voeders&#8217;? And &#8216;how do we effectively restyle the current packaging to make it internationally accepted&#8217;?[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;portfolio-side-border&#8221; uncode_shortcode_id=&#8221;116289&#8243;]Our challenge was to design the logo with a modified name and create packaging that would also appeal to existing shoppers and trade partners.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;139878&#8243;]RESTYLING<\/p>\n<p>PACKAGING DESIGN<\/p>\n<p>WEBSITE<\/p>\n<p>ACTIVATION<\/p>\n<p>CATEGORY VISION[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1516954674823{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;2312&#8243; media_width_percent=&#8221;100&#8243;][vc_single_image media=&#8221;2313&#8243; media_width_percent=&#8221;100&#8243;][vc_single_image media=&#8221;2314&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1520502196697{margin-top: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-317228&#8243; text_size=&#8221;fontsize-200876&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-744969&#8243; uncode_shortcode_id=&#8221;586259&#8243; text_color_type=&#8221;uncode-palette&#8221;]We first adjusted the Voskes baseline. It was important to retain the familiar recognizable brand but give the packaging a new look. Together with HDV, we categorized the extensive range into the basic groups of reward, pamper, care, and activate. This allows for more targeted communication, making it easier for the consumer standing in front of the shelf to make a choice.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1516955808622{margin-top: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;2315&#8243; media_width_percent=&#8221;100&#8243;][vc_single_image media=&#8221;2316&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-169543&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1516991256163{margin-top: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-317228&#8243; text_size=&#8221;fontsize-200876&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-744969&#8243; uncode_shortcode_id=&#8221;715506&#8243; text_color_type=&#8221;uncode-palette&#8221;]After restyling all the packaging, it was time to make the entire range visible to everyone through a crystal-clear new Voskes website.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-317228&#8243; text_size=&#8221;fontsize-200876&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-744969&#8243; uncode_shortcode_id=&#8221;172915&#8243; text_color_type=&#8221;uncode-palette&#8221;]Eventually, an entirely new type of product was added to the assortment. Truly fresh. We were also entrusted with developing the packaging for that.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1516955808622{margin-top: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;2317&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Restyling of a familiar brand that has been present in various pet food channels for years.<\/p>\n","protected":false},"author":1,"featured_media":2790,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false,"footnotes":""},"portfolio_category":[25],"class_list":["post-2984","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-favorites-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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