{"id":2980,"date":"2018-02-13T11:38:10","date_gmt":"2018-02-13T11:38:10","guid":{"rendered":"https:\/\/www.gb10.eu\/portfolio\/makro-grootste-korting-2\/"},"modified":"2024-01-27T07:02:53","modified_gmt":"2024-01-27T07:02:53","slug":"makro-value-concept","status":"publish","type":"portfolio","link":"https:\/\/www.gb10.eu\/en\/portfolio\/makro-value-concept\/","title":{"rendered":"Makro Value Concept"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-495416&#8243; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h4&#8243; text_transform=&#8221;uppercase&#8221;]Makro Value Concept[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-257640&#8243; text_size=&#8221;fontsize-818122&#8243; text_transform=&#8221;uppercase&#8221; el_class=&#8221;sub-title-portfolio&#8221; uncode_shortcode_id=&#8221;355584&#8243; text_color_type=&#8221;uncode-palette&#8221;]BUY BIG, PAY LESS![\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;225882&#8243;]Makro should be the place where a consumer goes for unique benefits in bulk packaging and with competitive prices. However, not every shopper was aware of this.<\/p>\n<p>Therefore, we were tasked with helping create a robust, foolproof discount concept that could be implemented multiple times a year. It had to contain easily interchangeable communication and still maintain quality.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;portfolio-side-border&#8221; uncode_shortcode_id=&#8221;158083&#8243;]We were given carte blanche to establish a solid concept in the first store within 3 weeks. This concept became &#8220;Buy big, pay less.&#8221; The communication is characterized by compelling photography and easily understandable, sharply priced offers displayed on robust scaffolding material.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;208842&#8243;]STOPPING POWER<\/p>\n<p>VALUE CONCEPT<\/p>\n<p>IN-STORE ACTIVATION[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1516954674823{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;1879&#8243; media_width_percent=&#8221;100&#8243;][vc_single_image media=&#8221;1880&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1518516638249{margin-top: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;924441&#8243; text_color_type=&#8221;uncode-palette&#8221;]Emphasizing the value in a grand manner was crucial to make consumers stop again. The fact that Makro still uses the &#8220;Buy big, pay less&#8221; concept prominently in all its stores proves the success of the campaign.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_gallery el_id=&#8221;gallery-125984&#8243; medias=&#8221;1899,1891,1893,1894,1892,1895&#8243; gutter_size=&#8221;2&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; title=&#8221;Gallery Makro&#8221;][vc_column_text]https:\/\/youtu.be\/lFiJAPKJ0fk[\/vc_column_text][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1518521867912{margin-top: 0px !important;}&#8221; row_height_pixel=&#8221;250&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][uncode_counter value=&#8221;220&#8243; counter_color=&#8221;color-jevc&#8221; font=&#8221;font-619902&#8243; size=&#8221;fontsize-818122&#8243; text=&#8221;IX&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][uncode_counter value=&#8221;220&#8243; counter_color=&#8221;color-jevc&#8221; font=&#8221;font-619902&#8243; size=&#8221;fontsize-818122&#8243; text=&#8221;IX&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][uncode_counter value=&#8221;220&#8243; counter_color=&#8221;color-jevc&#8221; font=&#8221;font-619902&#8243; size=&#8221;fontsize-818122&#8243; text=&#8221;IX&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Emphasizing the value in a grand manner was crucial to make consumers stop again.<\/p>\n","protected":false},"author":1,"featured_media":2828,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false,"footnotes":""},"portfolio_category":[25],"class_list":["post-2980","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-favorites-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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