{"id":2977,"date":"2017-10-24T17:18:37","date_gmt":"2017-10-24T17:18:37","guid":{"rendered":"https:\/\/www.gb10.eu\/portfolio\/goodfellas\/"},"modified":"2024-01-27T07:02:47","modified_gmt":"2024-01-27T07:02:47","slug":"goodfellas","status":"publish","type":"portfolio","link":"https:\/\/www.gb10.eu\/en\/portfolio\/goodfellas\/","title":{"rendered":"Goodfella\u2019s"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”0″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_row_inner][vc_column_inner width=”1\/1″][vc_custom_heading text_color=”color-495416″ heading_semantic=”h1″ text_font=”font-619902″ text_size=”h4″ text_transform=”uppercase” uncode_shortcode_id=”293599″ text_color_type=”uncode-palette”]INTRODUCTION OF GOODFELLA\u2019S SOLOS[\/vc_custom_heading][vc_custom_heading text_color=”color-257640″ text_font=”font-619902″ text_size=”fontsize-818122″ text_transform=”uppercase” text_height=”fontheight-814347″ el_class=”sub-title-portfolio” uncode_shortcode_id=”198106″ text_color_type=”uncode-palette”]THE TASTIEST RESTAURANT PIZZA FOR HOME USE![\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/3″][vc_column_text uncode_shortcode_id=”730000″]The market leader in the UK decided to enter the Dutch market with a unique product. The goal was to capture market share among existing brands like Dr. Oetker and Wagner.<\/p>\n

They asked us to assist in developing a suitable campaign. It was crucial that it became a family-fun pizza concept for everyday use. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”portfolio-side-border” uncode_shortcode_id=”463364″]The claim became ‘The tastiest restaurant pizza for home use,’ naturally stirring up real Italian pizza makers. They protested, and thus, a disruptive concept emerged that could generate stopping power.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text uncode_shortcode_id=”111333″]DISRUPTIVE CAMPAIGN<\/p>\n

OUTDOOR<\/p>\n

CALL TO ACTION[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”0″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1516954674823{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/1″][vc_single_image media=”1435″ media_width_percent=”100″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ back_color=”color-131316″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1516954875796{margin-top: 0px !important;}”][vc_column_inner column_width_percent=”70″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”p” text_font=”font-317228″ text_size=”fontsize-200876″ text_weight=”400″ text_height=”fontheight-744969″ uncode_shortcode_id=”102541″ text_color_type=”uncode-palette”]The billboards around stores resembled protest columns for the pizzeria movement. It looked as if they were plastering the boards with the message that the product was not up to standard. The strength lay in the fact that not all billboards were covered by the protesters. The action was supported with various in-store materials to generate sufficient visibility for the right call to action.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”0″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1516955808622{margin-top: 0px !important;}”][vc_column_inner width=”1\/1″][vc_single_image media=”1443″ media_width_percent=”100″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

‘The tastiest restaurant pizza for home use,’ naturally stirring up real Italian pizza makers.<\/p>\n","protected":false},"author":1,"featured_media":2783,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false,"footnotes":""},"portfolio_category":[25],"class_list":["post-2977","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-favorites-en"],"yoast_head":"\nGoodfella\u2019s - GB10<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gb10.eu\/en\/portfolio\/goodfellas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goodfella\u2019s - GB10\" \/>\n<meta property=\"og:description\" content=\"'The tastiest restaurant pizza for home use,' naturally stirring up real Italian pizza makers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gb10.eu\/en\/portfolio\/goodfellas\/\" \/>\n<meta property=\"og:site_name\" content=\"GB10\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-27T07:02:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gb10.eu\/wp-content\/uploads\/2017\/10\/GoodfellasSolos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/portfolio\\\/goodfellas\\\/\",\"url\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/portfolio\\\/goodfellas\\\/\",\"name\":\"Goodfella\u2019s - 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