{"id":2974,"date":"2018-02-15T11:56:54","date_gmt":"2018-02-15T11:56:54","guid":{"rendered":"https:\/\/www.gb10.eu\/portfolio\/curves\/"},"modified":"2024-01-27T07:02:39","modified_gmt":"2024-01-27T07:02:39","slug":"curves","status":"publish","type":"portfolio","link":"https:\/\/www.gb10.eu\/en\/portfolio\/curves\/","title":{"rendered":"Curves"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-495416&#8243; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h4&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;151838&#8243; text_color_type=&#8221;uncode-palette&#8221;]EUROPEAN ACTIVATION[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-257640&#8243; text_size=&#8221;fontsize-818122&#8243; text_transform=&#8221;uppercase&#8221; el_class=&#8221;sub-title-portfolio&#8221; uncode_shortcode_id=&#8221;661377&#8243; text_color_type=&#8221;uncode-palette&#8221;]GETTING EUROPEAN WOMEN TO WORK OUT[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;115181&#8243;]Curves is a franchise fitness concept that originated in America and has now inspired millions of women worldwide to engage in sports.<\/p>\n<p>It is a unique concept where, in just 30 minutes under the guidance of a coach, enough training can be done to establish a solid foundation for a healthy and active future.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;portfolio-side-border&#8221; uncode_shortcode_id=&#8221;132852&#8243;]We were asked to assist in developing a year activation plan with enough traffic builders that all European countries could make use of. We created a fully elaborated annual calendar with 12 different promotions to recruit new members, retain existing members, and create a sense of community by supporting charitable causes.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;201716&#8243;]ACTIVATION ANNUAL PLAN<\/p>\n<p>FRANCHISE NETWORK<\/p>\n<p>ROADSHOW<\/p>\n<p>CENTRAL PRODUCTION MODEL<\/p>\n<p>TV COMMERCIAL[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1516954674823{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;1924&#8243; media_width_percent=&#8221;100&#8243;][vc_single_image media=&#8221;1925&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_image=&#8221;2320&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1520502379400{margin-top: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;239674&#8243; text_color_type=&#8221;uncode-palette&#8221;]In addition to member activations, we developed an international commercial for overall brand awareness.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1516954674823{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;1926&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_image=&#8221;2320&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1520502372796{margin-top: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;378158&#8243; text_color_type=&#8221;uncode-palette&#8221;]We created the Curves European Tour to reach and inform the shopping public about Curves. The tour traveled from England to Belgium, France, and Spain. In each country, this tour welcomed many new members. Overall, it was an international creative approach and execution. From commercial to activation. We accomplished it all within our own Rotterdam circle.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1520502365630{margin-top: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;1927&#8243; media_width_percent=&#8221;100&#8243;][uncode_twentytwenty media_before=&#8221;1939&#8243; media_after=&#8221;1938&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-469045&#8243; medias=&#8221;1969,1972,1970,1971,1973,1968&#8243; gutter_size=&#8221;2&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; title=&#8221;Gallery Curves&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]https:\/\/www.youtube.com\/watch?v=TDiZvF0zujg[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Development of an activation annual plan with sufficient traffic builders that all European countries could utilize.<\/p>\n","protected":false},"author":1,"featured_media":2842,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false,"footnotes":""},"portfolio_category":[25],"class_list":["post-2974","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-favorites-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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