{"id":2970,"date":"2018-02-12T15:52:27","date_gmt":"2018-02-12T15:52:27","guid":{"rendered":"https:\/\/www.gb10.eu\/portfolio\/blokker-personal-care\/"},"modified":"2024-01-27T07:02:34","modified_gmt":"2024-01-27T07:02:34","slug":"blokker-personal-care","status":"publish","type":"portfolio","link":"https:\/\/www.gb10.eu\/en\/portfolio\/blokker-personal-care\/","title":{"rendered":"Blokker Personal Care"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-495416&#8243; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h4&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;133212&#8243; text_color_type=&#8221;uncode-palette&#8221;]INTERACTIVE PRESENTATION OF PERSONAL CARE CATEGORY[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-257640&#8243; text_size=&#8221;fontsize-818122&#8243; text_transform=&#8221;uppercase&#8221; el_class=&#8221;sub-title-portfolio&#8221; uncode_shortcode_id=&#8221;162191&#8243; text_color_type=&#8221;uncode-palette&#8221;]OPEN SALES, FROM DOOR TO FLOOR[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;442617&#8243;]Personal care products at Blokker were always behind glass. Touching and feeling a product was only possible if an employee opened the display case. This valuable category deserved a completely new approach with a more open character. Products needed to be touchable without the intervention of staff.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;portfolio-side-border&#8221; uncode_shortcode_id=&#8221;167100&#8243;]In 2014, we were tasked with reinventing the shelf. Creative pioneering, combined with the shopper psychology knowledge of Procter &amp; Gamble and the latest in-store techniques from Mood Media, resulted in the interactive personal care wall found in all renovated branches today. Of course, built based on feedback obtained from various shopper surveys.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;297503&#8243;]INTERACTIVE SHELF<\/p>\n<p>SHOPPER RESEARCH<\/p>\n<p>CATEGORY VISION[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1516954674823{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;2459&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1520597756214{margin-top: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;172552&#8243; text_color_type=&#8221;uncode-palette&#8221;]The 2-meter personal care section with over 74 products is clearly organized for the consumer, making decision-making easier. Navigation within the category is facilitated by a recognizable signpost. Within the shelf, there is a subdivision between oral care, women&#8217;s products, and men&#8217;s products.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1516955808622{margin-top: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;1866&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_image=&#8221;2322&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1520502508349{margin-top: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;146921&#8243; text_color_type=&#8221;uncode-palette&#8221;]Everything is segmented into brand blocks with a good, better, best structure within them. The easily interchangeable specification cards display basic information per product. When the product is picked up, the smart snapper technique displays additional information on the screen.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1516955808622{margin-top: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;1847&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_image=&#8221;2322&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1520502508349{margin-top: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;875542&#8243; text_color_type=&#8221;uncode-palette&#8221;]GB10 handled the entire production and organization, from planning to coordination and implementation. The interactive personal care wall is now found in almost all stores in the Netherlands and Belgium and can genuinely be called a successful category concept.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_gallery el_id=&#8221;gallery-155042&#8243; isotope_mode=&#8221;packery&#8221; medias=&#8221;1869,1868,1870,1873,1874,1871,1872&#8243; gutter_size=&#8221;2&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; title=&#8221;Gallery Blokker&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The valuable Personal Care category deserved a completely new approach with a more open character.<\/p>\n","protected":false},"author":1,"featured_media":2817,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false,"footnotes":""},"portfolio_category":[25],"class_list":["post-2970","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-favorites-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blokker Personal Care - GB10<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gb10.eu\/en\/portfolio\/blokker-personal-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blokker Personal Care - GB10\" \/>\n<meta property=\"og:description\" content=\"The valuable Personal Care category deserved a completely new approach with a more open character.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gb10.eu\/en\/portfolio\/blokker-personal-care\/\" \/>\n<meta property=\"og:site_name\" content=\"GB10\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-27T07:02:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gb10.eu\/wp-content\/uploads\/2018\/02\/Case_PG_Blokker_PC_V1_01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/portfolio\\\/blokker-personal-care\\\/\",\"url\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/portfolio\\\/blokker-personal-care\\\/\",\"name\":\"Blokker Personal Care - GB10\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/portfolio\\\/blokker-personal-care\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/portfolio\\\/blokker-personal-care\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gb10.eu\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/Case_PG_Blokker_PC_V1_01.jpg\",\"datePublished\":\"2018-02-12T15:52:27+00:00\",\"dateModified\":\"2024-01-27T07:02:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/portfolio\\\/blokker-personal-care\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gb10.eu\\\/en\\\/portfolio\\\/blokker-personal-care\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/portfolio\\\/blokker-personal-care\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gb10.eu\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/Case_PG_Blokker_PC_V1_01.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gb10.eu\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/Case_PG_Blokker_PC_V1_01.jpg\",\"width\":2000,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/portfolio\\\/blokker-personal-care\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Blokker Personal Care\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/\",\"name\":\"GB10\",\"description\":\"Creative Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/#organization\",\"name\":\"GB10\",\"url\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.gb10.eu\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/GB10logo.png\",\"contentUrl\":\"https:\\\/\\\/www.gb10.eu\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/GB10logo.png\",\"width\":800,\"height\":305,\"caption\":\"GB10\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/gb10_communications\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blokker Personal Care - GB10","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gb10.eu\/en\/portfolio\/blokker-personal-care\/","og_locale":"en_US","og_type":"article","og_title":"Blokker Personal Care - GB10","og_description":"The valuable Personal Care category deserved a completely new approach with a more open character.","og_url":"https:\/\/www.gb10.eu\/en\/portfolio\/blokker-personal-care\/","og_site_name":"GB10","article_modified_time":"2024-01-27T07:02:34+00:00","og_image":[{"width":2000,"height":650,"url":"https:\/\/www.gb10.eu\/wp-content\/uploads\/2018\/02\/Case_PG_Blokker_PC_V1_01.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gb10.eu\/en\/portfolio\/blokker-personal-care\/","url":"https:\/\/www.gb10.eu\/en\/portfolio\/blokker-personal-care\/","name":"Blokker Personal Care - GB10","isPartOf":{"@id":"https:\/\/www.gb10.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gb10.eu\/en\/portfolio\/blokker-personal-care\/#primaryimage"},"image":{"@id":"https:\/\/www.gb10.eu\/en\/portfolio\/blokker-personal-care\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gb10.eu\/wp-content\/uploads\/2018\/02\/Case_PG_Blokker_PC_V1_01.jpg","datePublished":"2018-02-12T15:52:27+00:00","dateModified":"2024-01-27T07:02:34+00:00","breadcrumb":{"@id":"https:\/\/www.gb10.eu\/en\/portfolio\/blokker-personal-care\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gb10.eu\/en\/portfolio\/blokker-personal-care\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gb10.eu\/en\/portfolio\/blokker-personal-care\/#primaryimage","url":"https:\/\/www.gb10.eu\/wp-content\/uploads\/2018\/02\/Case_PG_Blokker_PC_V1_01.jpg","contentUrl":"https:\/\/www.gb10.eu\/wp-content\/uploads\/2018\/02\/Case_PG_Blokker_PC_V1_01.jpg","width":2000,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/www.gb10.eu\/en\/portfolio\/blokker-personal-care\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gb10.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.gb10.eu\/en\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Blokker Personal Care"}]},{"@type":"WebSite","@id":"https:\/\/www.gb10.eu\/en\/#website","url":"https:\/\/www.gb10.eu\/en\/","name":"GB10","description":"Creative Agency","publisher":{"@id":"https:\/\/www.gb10.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gb10.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.gb10.eu\/en\/#organization","name":"GB10","url":"https:\/\/www.gb10.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gb10.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.gb10.eu\/wp-content\/uploads\/2017\/09\/GB10logo.png","contentUrl":"https:\/\/www.gb10.eu\/wp-content\/uploads\/2017\/09\/GB10logo.png","width":800,"height":305,"caption":"GB10"},"image":{"@id":"https:\/\/www.gb10.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gb10_communications\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.gb10.eu\/en\/wp-json\/wp\/v2\/portfolio\/2970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gb10.eu\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.gb10.eu\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.gb10.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gb10.eu\/en\/wp-json\/wp\/v2\/comments?post=2970"}],"version-history":[{"count":3,"href":"https:\/\/www.gb10.eu\/en\/wp-json\/wp\/v2\/portfolio\/2970\/revisions"}],"predecessor-version":[{"id":2973,"href":"https:\/\/www.gb10.eu\/en\/wp-json\/wp\/v2\/portfolio\/2970\/revisions\/2973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gb10.eu\/en\/wp-json\/wp\/v2\/media\/2817"}],"wp:attachment":[{"href":"https:\/\/www.gb10.eu\/en\/wp-json\/wp\/v2\/media?parent=2970"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.gb10.eu\/en\/wp-json\/wp\/v2\/portfolio_category?post=2970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}