{"id":2964,"date":"2018-02-09T15:41:50","date_gmt":"2018-02-09T15:41:50","guid":{"rendered":"https:\/\/www.gb10.eu\/portfolio\/baby-born\/"},"modified":"2024-01-27T07:02:29","modified_gmt":"2024-01-27T07:02:29","slug":"baby-born","status":"publish","type":"portfolio","link":"https:\/\/www.gb10.eu\/en\/portfolio\/baby-born\/","title":{"rendered":"Baby Born"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_row_inner][vc_column_inner width=”1\/1″][vc_custom_heading text_color=”color-495416″ heading_semantic=”h1″ text_size=”h4″ text_transform=”uppercase” uncode_shortcode_id=”478423″ text_color_type=”uncode-palette”]SIGNPOST SHELF UNIT[\/vc_custom_heading][vc_custom_heading text_color=”color-257640″ text_size=”fontsize-818122″ text_transform=”uppercase” text_height=”fontheight-814347″ el_class=”sub-title-portfolio” uncode_shortcode_id=”494389″ text_color_type=”uncode-palette”]BABY BORN REBORN[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/3″][vc_column_text uncode_shortcode_id=”594861″]What is good, gets copied.<\/strong>
\nToy brand Baby Born experienced this firsthand. Baby dolls from other brands with lower quality and, consequently, lower prices emerged. If you’ve been making children happy with quality dolls for 25 years, that does sting a bit.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”portfolio-side-border” uncode_shortcode_id=”780830″]Baby Born wanted to reclaim its position and sought our help. To guide and tempt the shopper, we developed a signpost shelf unit for the A-brand. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text uncode_shortcode_id=”589693″]SIGNPOST<\/p>\n

CATEGORY VISION<\/p>\n

PRODUCTION<\/p>\n

TAILOR-MADE<\/p>\n

CROSS-SELL[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”0″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1516954674823{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/1″][vc_single_image media=”1795″ media_width_percent=”100″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ back_image=”2325″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1520502649595{margin-top: 0px !important;}”][vc_column_inner column_width_percent=”70″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”p” text_size=”” text_weight=”400″ uncode_shortcode_id=”461131″ text_color_type=”uncode-palette”]We conducted an inventory of shelf systems at retailers such as Bart Smit, Intertoys, Dreamland, and Toys ‘R’ Us. For each retailer, we developed a custom system of shelf overlays and shelf panels. Stores don’t want to lose space; through clever design and sustainable materials, we achieved significant impact in limited space.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”0″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1516955808622{margin-top: 0px !important;}”][vc_column_inner width=”1\/1″][vc_single_image media=”2449″ media_width_percent=”100″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”0″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1516955808622{margin-top: 0px !important;}”][vc_column_inner width=”1\/1″][vc_single_image media=”1817″ media_width_percent=”100″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ back_image=”2325″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1520502672691{margin-top: 0px !important;}”][vc_column_inner column_width_percent=”70″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”p” text_size=”” text_weight=”400″ uncode_shortcode_id=”135711″ text_color_type=”uncode-palette”]Guided and tempted. The shelf unit has an exceptionally strong signpost and ensures clear segmentation and a better overview of the various products. And cross-selling? That’s easily done. After all, every doll deserves a beautiful set of clothes or accessories. Production and implementation were done in the Netherlands and Belgium.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Significant impact and visibility in limited space through tailor-made shelf unit.<\/p>\n","protected":false},"author":1,"featured_media":2813,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false,"footnotes":""},"portfolio_category":[25],"class_list":["post-2964","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-favorites-en"],"yoast_head":"\nBaby Born - GB10<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gb10.eu\/en\/portfolio\/baby-born\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baby Born - GB10\" \/>\n<meta property=\"og:description\" content=\"Significant impact and visibility in limited space through tailor-made shelf unit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gb10.eu\/en\/portfolio\/baby-born\/\" \/>\n<meta property=\"og:site_name\" content=\"GB10\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-27T07:02:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gb10.eu\/wp-content\/uploads\/2017\/10\/Case_BabyBorn_V1_01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/portfolio\\\/baby-born\\\/\",\"url\":\"https:\\\/\\\/www.gb10.eu\\\/en\\\/portfolio\\\/baby-born\\\/\",\"name\":\"Baby Born - 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