# Voskes

- Link: https://www.gb10.eu/en/portfolio/voskes/
- Published: 2018-01-26T18:19:19+00:00
- Author: admin

# RESTYLING, PACKAGING, AND WEBSITE

## voskes. the dog⏎ snack brand

Voskes is a brand that has been present in various pet food channels for years and
was receiving increasing demand from the rest of the world.

Therefore, we were asked: should we say goodbye to the name ‘Voskes Voeders’? And‘
how do we effectively restyle the current packaging to make it internationally accepted’?

Our challenge was to design the logo with a modified name and create packaging that
would also appeal to existing shoppers and trade partners.

RESTYLING

PACKAGING DESIGN

WEBSITE

ACTIVATION

CATEGORY VISION

![](https://www.gb10.eu/wp-content/uploads/2018/01/Case_Voskes_V1_03.jpg)

![](https://www.gb10.eu/wp-content/uploads/2018/01/Case_Voskes_V1_05.jpg)

![](https://www.gb10.eu/wp-content/uploads/2018/01/Case_Voskes_V1_06.jpg)

We first adjusted the Voskes baseline. It was important to retain the familiar recognizable
brand but give the packaging a new look. Together with HDV, we categorized the extensive
range into the basic groups of reward, pamper, care, and activate. This allows for
more targeted communication, making it easier for the consumer standing in front
of the shelf to make a choice.

![](https://www.gb10.eu/wp-content/uploads/2018/01/Case_Voskes_V1_08.jpg)

![](https://www.gb10.eu/wp-content/uploads/2018/01/Case_Voskes_V1_09.jpg)

After restyling all the packaging, it was time to make the entire range visible 
to everyone through a crystal-clear new Voskes website.

Eventually, an entirely new type of product was added to the assortment. Truly fresh.
We were also entrusted with developing the packaging for that.

![](https://www.gb10.eu/wp-content/uploads/2018/01/Case_Voskes_V1_11.jpg)