# Makro Value Concept

- Link: https://www.gb10.eu/en/portfolio/makro-value-concept/
- Published: 2018-02-13T11:38:10+00:00
- Author: admin

# Makro Value Concept

## BUY BIG, PAY LESS!

Makro should be the place where a consumer goes for unique benefits in bulk packaging
and with competitive prices. However, not every shopper was aware of this.

Therefore, we were tasked with helping create a robust, foolproof discount concept
that could be implemented multiple times a year. It had to contain easily interchangeable
communication and still maintain quality.

We were given carte blanche to establish a solid concept in the first store within
3 weeks. This concept became “Buy big, pay less.” The communication is characterized
by compelling photography and easily understandable, sharply priced offers displayed
on robust scaffolding material.

STOPPING POWER

VALUE CONCEPT

IN-STORE ACTIVATION

![](https://www.gb10.eu/wp-content/uploads/2018/02/Case_Makro_GrootsteKorting_V1_04.
jpg)

![](https://www.gb10.eu/wp-content/uploads/2018/02/Case_Makro_GrootsteKorting_V1_06.
jpg)

Emphasizing the value in a grand manner was crucial to make consumers stop again.
The fact that Makro still uses the “Buy big, pay less” concept prominently in all
its stores proves the success of the campaign.

![](https://www.gb10.eu/wp-content/uploads/2018/02/Makro01.jpg)

![](https://www.gb10.eu/wp-content/uploads/2018/02/Makro02.jpg)

![](https://www.gb10.eu/wp-content/uploads/2018/02/Makro04.jpg)

![](https://www.gb10.eu/wp-content/uploads/2018/02/Makro05.jpg)

![](https://www.gb10.eu/wp-content/uploads/2018/02/Makro03.jpg)

![](https://www.gb10.eu/wp-content/uploads/2018/02/Makro06.jpg)

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